The Power of OFF

parisheadshotIt’s only June and here’s what I’ve done so far this year:

  • written one mainstream thriller (85,000 words)
  • written a YA thriller (70,000 words)
  • written a romantic thriller (76,000 words—90% of which were written in 19 days!)
  • revised, copy edited and page proofed three novels
  • Launched one book with NYC publisher
  • Prepping one indie book launch for 7/1
  • Spoke at the London Book Fair and BEA

 

Here’s what I know needs to be done by year’s end (and this is only what I know now—I’m sure the list will grow, it always does!):

  • Launch a thriller with NYC in August
  • Launch my YA debut with NYC in November
  • Write my next Lucy Guardino FBI Thriller
  • Launch Lucy #4, probably in October
  • Revise YA #2 (which BTW, is the best book I’ve ever written!)
  • Write the Hart and Drake prequel fans have been begging for (thankfully the research is about done!)
  • Write YA #3
  • Maybe launch the Hart and Drake prequel for the holidays—but no promises!
  • Speak at the American Library Association
  • Speak at the Southern Independent Booksellers Association
  • Speak at San Diego’s RWA
  • Attend Writers Police Academy

 

Makes me dizzy just to think of it!

 

But this year is no more or less busy than any other. I think it sometimes feels that way because, since I’ve taken control of my career, I also control all of these deadlines and obligations.

 

Which is why I was delighted to learn of the power of OFF.

 

You see, sandwiched between going to speak at the London Book Fair (which was fantastic!) and that crazy-nutso blitz writing spree of finishing the romantic thriller, I took my first vacation in 7 years and went to Paris.

 

My friends and family say I can’t actually call it a vacation since it was a working trip: researching the Hart and Drake prequel as well as doing page proofs and editing an audio book while I was in Paris, but it was the closest thing I’ve come in years and I came home rejuvenated.

 

What made it so refreshing?

 

When my family changed to iPhones last year, I specifically asked for one that would work in Europe because I knew I’d be in London. They sold us the iPhone 4S, promised it would work “anywhere.” Before I left, we spoke to our carrier again and were told that my phone was all set to go and would work just perfectly in Europe.

 

It didn’t. No cell. No text. No internet. None of the apps that I downloaded to help me translate French or navigate the cities, nothing worked. Except the camera, which is basically what my phone became.

 

At first all I noticed was the inconvenience of not being able to check in whenever, wherever I wanted.

 

But then I realized how freeing it was. The power of OFF.

 

I had no one to answer to, nothing that couldn’t wait until I wanted to attend to it, no interruptions or distractions.

 

I was free…

 

After I came home, I tried to re-create this feeling. I start my day with writing rather than uncluttering my email inbox…I try hard to not look at emails until after I have at least one scene written (so email now becomes my carrot as I work: finish a scene, reward myself with connecting to the world via email, repeat) and I barely ever check twitter or facebook.

 

I’ve always had a hard time posting to facebook (no idea why, everyone else seems to navigate things so easily there) so I began a Tumblr that automatically feeds to facebook and have a widget that lets me quickly post there with one click.

 

Which means that while I’m enjoying time OFF-line, my friends and fans can still see the little tidbits that spark my imagination and grab my attention.

 

I get more work done with more peace and quiet, less distractions, more focus, but without totally isolating myself.

 

All by discovering the power of OFF…

 

Try it! See if your work improves both in terms of quantity as well as quality.

 

Happy writing,
CJ

What’s Your Excuse?

Bald Eagle SoaringWhy aren’t we all living our dream?

 

Excuse #1: I don’t KNOW…

  • I don’t know how to write a book
  • I don’t know how to get published
  • I don’t know how to publish a book myself
  • I don’t know how to market
  • I don’t know how to find readers

 

The answer to all of these is simple. If this is your excuse then, while the idea of writing a book sounds nice and you like to tell folks this is your dream, it really isn’t.

 

If it was, you would have taken ten seconds to google the answers to any of the above (preferably all of the above), you would be setting aside time to learn the profession and master your craft, you would have saved money to attend writing workshops or take online classes…

 

You’d be doing something about making your dream come true instead of just talking about it.

 

Let’s say you are taking your dream seriously, doing all of the above, but still the words, “I don’t know,” hold you back every time you think of taking the next step?

 

That’s different. That’s not a lack of knowledge or facts or craft.

 

It’s a lack of confidence. It’s your way of saying: I don’t know if I’m good enough.

 

No one can answer that for you except yourself. Guess what? That is TOTALLY fine!

 

But instead of hampering yourself with a negative, “I don’t know”…how about changing that to the more positive: I’m not ready yet.

 

Everyone has a time when they’re not ready. I’ll have 21 books published by the end of the year and there are still ideas I’m not ready to tackle, that I need to elevate my craft or thinking to be ready to handle.

 

“I’m not ready yet” is a perfectly acceptable answer—not an excuse, because it means you’re not paralyzed by fear but rather you’re guiding your decisions by insight. You understand where your work fits into the world and what you need to do to get it and yourself to where you will be ready.

 

Excuse #2: I have NO…

  • Time
  • Energy
  • Money
  • Writing friends
  • Agent
  • Celebrity endorsements
  • Contract
  • Platform
  • Audience

 

You get the idea…and what does this excuse translate to?

 

I have No Guarantee that I will Succeed.

 

Guess what? You’re never gonna get one. So sorry. Life doesn’t work that way.

 

If you want to dream big, then you have to dare to fail.

 

How do we not fail? What’s the only surefire way to guarantee we won’t fail?

 

Never trying.

 

Not dreaming big enough.

 

Not imagining the possibilities, not challenging yourself, not risking it all, not taking that leap of faith…

 

This commencement speech from Debbie Millman says it all:

 

The answer to Excuse #2? Same as for #1…it’s okay to say, “I’m not ready yet.”

 

Because when you are, when your dream pushes you off that cliff and you have no choice but to somehow learn to fly then you won’t worry about any guarantee of a safe landing.

 

You’ll be too busy soaring with the eagles.

 

You tell me, what’s your excuse?

 

Thanks for reading!
CJ

 

Ready to share your stories with the world as a ProWriter? Check out the courses created by myself and Joanna Penn on The Secrets of a ProWriter, Breaking into Publishing , Secrets of Indy Publishing, and How to Reach Readers and Market Your Novel.

 

Click HERE for more info.

5 Things You Need to Do Before You Quit the Day Job

463px-"WAIT_DON'T_QUIT_YOUR_JOB_-_THERE'S_LOTS_OF_WORK_AHEAD_-_LETS_FINISH_THE_JOB"_-_NARA_-_516007(Note from CJ: I’ve had a number of folks ask about this topic, so I’m re-running this previous post to jumpstart the conversation and will continue with more in depth advice next week. Enjoy!)

 

Last week’s celebration of Cinco de Mayo has special meaning for me. The fifth of May, 2006 is when I quit my day job to write full time.

 

(or, as my partners in my pediatric practice put it: when I jumped off the Grand Canyon without a parachute…)

 

Was it scary leaving the security of a paycheck behind? You betcha. Downright terrifying.

 

But very necessary if I was going to become the writer I dreamed of becoming.

 

Here’s how I did it and what you need to do if you too dream of leaving the day job behind and becoming a ProWriter:

 

1. Prepare:
I had my first publishing contract two years before I quit my job. Getting that first sale with a NYC publisher was a dream come true–and the editor asked to buy my second book immediately, so I knew I had the writing chops to make it in NYC.

 

But as we went to edits and page proofs and trips to NYC to discuss marketing and then planning the promotional efforts it would take (yes, 90% of marketing falls on the author whether you’re traditionally published or going it alone) and writing the next book…well, I quickly realized that I wasn’t going to be a good doctor and a good writer unless I found a way to make a 26 hour day. So I decided to quit my first dream job of being a doctor in order to make my second dream come true.

 

Once I made that decision I cut back drastically on my expenses and saved two years worth of living expenses. I knew from my first contracts that it would take that long before I would receive all the advance money. I also knew that I couldn’t count on royalties (which are paid via an arcane formula involving pig entrails, blue moons, and pixie dust) so my goal was to try to have money to pay for next year’s living expenses this year and what I earned each year would go to the next year.

 

I still do that today, banking at least a year’s worth of expenses as my “cushion” since life as a writer is definitely a financial rollercoaster ride!

 

So, prepare your financial cushion before you take that leap of faith.

 

2. Protect:
When you quit your job and become self-employed suddenly the rest of the world sees you as someone with too much time on their hands.

 

If you’re going to protect the work you need to learn to say “no” and protect your time.

 

If you work from home you may also need to fight to protect your space–especially if you’re someone who needs peace and quiet to work.

 

Know yourself, know your limits, know where/how/when you write the best and draw a line. Make it clear to family and friends and telemarketers that no, you can’t just drop everything to listen to them or solve their problems.

 

Because you’re working. Even if it just looks like you’re staring out the window…

 

3. Produce:
Readers are starving for good books. They want more…now!

 

The easiest way to build your name recognition is to give them what they want: great books, more books, books they fall in love with and gobble up like Halloween candy.

 

Which means knowing how long it takes you to write a book (this is especially important if you’re signing a traditional publishing contract because you’ll be held to those deadlines), how many books you can write a year, and what kind of books you’ll be writing.

 

It’s not enough to just have great ideas…you need to consistently be finishing new books and publishing them.

 

Oh, and don’t forget to schedule time to market them–whether that’s posting on a blog weekly or hosting a book launch, it’s still precious time away from writing.

 

4. Play.
Seriously. This writing gig is hard work. If you’re going to be elevating the quality of each new book, then you need to play.

 

Explore new ideas and environments. Talk with other writers. Talk with readers about their favorite books.

 

Read, read, read!

 

(my agent has a wonderful rule: write 2K a day, read 2K)

 

Watch movies and TV shows, see what works and what doesn’t.

 

Hug your kids. Get down in the dirt with them for a good game of make believe. Their imaginations are limitless–why not borrow a little of that “no boundaries” attitude?

 

Don’t over schedule yourself with deadlines and promotional events to the point where you risk burn out. That does no one, you or your fans, any good. Creativity needs downtime to re-energize. Don’t feel guilty about taking that time for yourself.

 

Your future books will be better for it.

 

5. Persevere.
The one thing I’m constantly telling writing students is: writers write. successful writers keep writing.

 

I mentioned that I quit my job in 2006, a few months before my debut novel was scheduled to be released. What I didn’t mention was that a few days before I left my job (I had already given my notice) my NYC publisher pulled my book.

 

That’s right, for reasons totally out of my control, my dream debut was suddenly…pouf!…no more.

 

I still left my job (yeah, talk about your leap of faith! now you can see why my partners thought I was nuts) and I kept writing.

 

The book I wrote during that time while I was fighting for my rights back?

 

BLIND FAITH which went on to sell 250,000+ copies and debuted at #2 on the New York Times Bestseller list.

 

Writers write. Successful writers keep writing.

 

Or, in the words of Tim Allen (or Winston Churchill): Never surrender, never give up.

 

Happy Independence Day!
CJ

How do you use KDP Select?

I outlined my thoughts on KDP Select on Jane Friedman’s blog and would love to hear what you guys think. How are you using the program? Do you see the same trends as I have?

 

You can read the post HERE

 

Other authors weighing in include Johnny Truant, Sean Platt, and David Wright from the Self Publishing Podcast.

 

Enjoy!

CJ

Meet My Hero: Author Debra Webb

deb photo 2013Lately I’ve been getting emails from people saying that this whole writing/publishing biz is just too damn hard. So I thought I’d share a dose of inspiration with everyone:

 

Sometimes we meet people who become more than just friends but inspire us as heroes. I’d like to introduce you to one of my heroes, Debra Webb.

 

Debra has entranced readers world-wide with her Colby Agency series of romantic suspense thrillers, now with over fifty titles. Then, a few years ago, Deb suffered what could have been a career-ending injury: she fell and lost use of her right arm and hand.

 

Think about that. Try going an hour without using your dominant arm. Imagine living the rest of your life like that—risking your career while being the sole support of your family.

 

That didn’t stop Deb.

 

Instead, she taught herself how to write using voice dictation software and has gone on to create a brand new thriller series, Faces of Evil. Not only that, she’s since became the first recipient of RT Book Review’s Warrior Woman Award and a USA Today Bestseller!

 

Click HERE  to read Deb’s remarkable, inspiring story and to learn how you can get Obsession, Faces of Evil, Book #1 for a special low price of only 0.99

Why I Cut My List in Half

512px-Mailing_LettersYou have heard me say time and again how important it is to build a mailing list of people who WANT to hear from you.

 

You need to cultivate this list like tending orchids: treating them to the right amount of sunshine, watering at just the right intervals, giving them extra special food you don’t give any other plants.

 

So why did I trim my list in half?

 

I’ve been building my list since 2004 and over those years had more than 14,000 people sign up for it. Note: this is all permission based subscribers—I never add anyone on my own (and neither should you!)

 

Sounds great, doesn’t it? 14,000+ folks just waiting to hear what’s going on with me every month…except they weren’t.

 

Nine years is a long time. Email addresses get changed or hacked. People subscribe at work using a company email—and then move on or get new spam filters. Readers move onto other authors and might not be interested in hearing from me anymore (painful to admit, but it happens)

 

Last year I realized that my open rates had plummeted from over 40% to a mere 10%. Experts will tell you that’s good—in fact, 10% is industry average, but when you’re paying for each email and trying to connect and engage people not just convince them to open your email, it’s not good enough.

 

And honestly, I missed the interaction and involvement that I’d get after every email. After all, my fans put me on the New York Times list in response to a newsletter I sent, I didn’t want to lose that special connection.

 

First, I revamped my content, making it less about me and more rewarding for my readers. I began to include interviews, videos, and bonus offers from other authors my readers might enjoy in addition to sharing behind the scene glimpses into my own life and writing.

 

That led to about 2,000 more subscribers and increased my open rate to 20%

 

Then I began the long, slow process of clearing out any “dead wood” from the emails. I deleted bounced emails. I also began to monitor open rates and if someone didn’t open one of my newsletters more than four to five times in a row, the equivalent of about six months, I deleted them.

 

Which cut my list almost in half.

 

The results? The last three emails I sent had a 55-60% open rate and a 35-40% click-thru rate, with most people clicking on several links as well as sharing with their friends.

 

Not to mention cutting my costs by 40%

 

Trimming my email list tripled my opens and click-thrus as well as increasing my readers’ response and saving me money. All in all, a win/win for everyone: myself and my readers.

 

Sometimes less is more. Where can you get more by cutting back on something in your workflow?

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